The newest fashion is ctv advertising. It’s the latest method of connecting with your target market; believe me, it’s not just for the elderly. CTV (or Connected TV) is quickly replacing traditional TV as the preferred streaming platform as more and more people cut the cord and stopped watching traditional TV. As a result, ctv advertising may now reach a larger audience than just those in front of the TV at a particular moment.
But CTV advertising also enables the creation of more individualized and targeted advertisements. Only relevant advertising based on your interests will now interrupt your favorite program. Additionally, since you can analyze and evaluate the effectiveness of your adverts, both advertisers and viewers benefit.
So, if you want to join the CTV advertising bandwagon, here’s some advice: don’t only view it as a substitute for traditional TV advertising but as a way to expand your audience and advance your advertising.